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From: xxltony@crash.cts.com (Tony Lindsey)
Subject: Mac*Chat#082/19-Jul-95
Mac*Chat#082/19-Jul-95
======================
Welcome to Mac*Chat, the free, weekly electronic newsletter biased
toward Mac users who are production-oriented professionals. Other
Mac users may find many, many items of interest as well. I'd enjoy
hearing your feedback and suggestions. Unfortunately, due to the
massive numbers of messages I get every day, I can't guarantee
a personal reply.
Tony Lindsey, <xxltony@cts.com>.
http://www.cts.com/browse/xxltony
Mac*Chat back-issues may be found within any Info-Mac ftp archive at
info-mac/per/chat
See the end of this file for legalisms and info on how to subscribe.
Any [comments in brackets] are by Tony Lindsey.
Topics:
Highlights Of This Issue
Editor's Notes
Correction From Last Issue
What's A Good Quad-Speed CD-ROM Drive?
Checkfree Feedback
Terryfic Tips - Resolution Solutions
Ultimate Mac Sites
Timetracker Info Requested
Let's Talk About Advertising
Letters Concerning Advertising On The Internet
Memory Merchants Reviewed
Technical Section Starts... Here
Sharing Modems Over A Network
Legalisms
Free Subscriptions To This Newsletter
Highlights Of This Issue
------------------------
I mention my newest Web page and current work on Mac*Chat's
infrastructure, I ask for some good recommendations for a
Quad-Speed CD-ROM drive and speakers, we hear some good news
about online banking, Terry Wilson teaches us about scanning for
best resolution, more hot new Web sites are mentioned, I ask for
someone to send me a personal review of TimeTracker, we continue
the (very popular) discussion of online advertising, we get more
good news about inexpensive disks, and we learn why the IIfx is
such a great modem-sharing Mac.
Editor's Notes
--------------
By Tony Lindsey <xxltony@cts.com>
I've been spending some time on Mac*Chat's infrastructure:
- I'm currently "cleaning up" the formatting on back-issues,
making them easier to read.
- I'm developing an FAQ (Frequently Asked Questions) file,
accessible with a single e-mail message at any time.
- We're in the final stages of testing the HTML (Web-readable)
version of Mac*Chat. I will be announcing more about this
shortly.
- I've updated my Web pages slightly, making them adhere a little
better to international date standards, and
- I have been making tiny tweaks in my pages as people suggest
them. I will gladly accept suggestions from anyone who wants to
help me make my pages easier to read, or more up-to-date.
- I'm thinking of starting up a "Mac*Chat Review Crew" of folks
who would be willing to test software and write brief reviews for
the newsletter. This idea is still very experimental, so I'd
appreciate some suggestions.
And, in other news... I mentioned my weight-loss in the last
issue, and have heard from dozens of folks who wanted to know
more about how I did it. In honor of their requests, I created
another Web Page:
http://www.cts.com/browse/xxltony/weight-loss.html
This page tells how I did it, plus the book I recommend and how
to buy it. It also has links to my before-and-after photos,
including one scan of a Polaroid shot of me from this last
weekend. Damn! I look scrawny (only 226 pounds) compared to the
Before picture!
Correction From Last Issue
--------------------------
By ikbal.javed@mayo.EDU (Javed Ikbal)
In the last issue of Mac*Chat, my article of Eudora message
filtering was credited to petersse@sce.com (Scott Peterson).
[I admit it - I got a little too fancy with the delete key, and I
goofed!]
What's A Good Quad-Speed CD-ROM Drive?
--------------------------------------
By Tony Lindsey <xxltony@cts.com>
I've been noticing that quad-speed CD-ROM drives are beginning to
become cheaper and more-common. I'm wondering if I can afford
one, but I don't know which one to buy.
Ideally, I'd like a drive that
- Supports Apple's software in every way (even to the point of
running AppleCD Audio Player),
- Is inexpensive, and
- Good quality.
- A nice selection of free CD's would be nice, too.
As long as I'm wishing and hoping, I'd also like to track down
some top-notch, low-cost computer stereo speakers. Most of the
free speakers I've seen come with CD drives are just plain
crappy. Let's hear some good reviews!
Checkfree Feedback
------------------
By Bill.Barhydt@Germany.Sun.COM (Bill Barhydt - Sun Germany
SunService IR CEUR - Munich)
Here are my views on using Checkfree via Quicken. (Sorry for the
long length but I had a lot to say on this topic.)
I have been an avid Mac/Quicken/Checkfree user since the
beginning of last year while I was living in NYC.
Using these tools I feel I have, for the first time, gained a
real handle on my finances (what I spend, what I have, what I'm
going to have, etc...). I also love the convenience of not
actually having to write or mail checks. As an aside this
experience has also made me realize how much paper gets wasted in
just sending bills to people every month. I would also add that
my Checkfree monthly fees of US$ 9.95 were pretty much offset by
the stamps that I would have to buy if I were to continue using
the USPS directly.
However my advantages in using Quicken/Checkfree became enormous
when I decided to take a job here in Munich, Germany. Since I am
American educated and spent 25 years as an American consumer I
have both a considerable amount of school loan related bills as
well as credit card bills. After doing some initial
investigating I found out that the Checkfree service really uses
a Compuserve dial-in meaning that it isn't a problem for me to
continue paying my bills in the US electronically from Germany.
All I needed to do was get a local Compuserve access number for
Munich (no problem since Compuserve is HUGE in Germany) and I was
all set. I should also say that I had to keep my US checking
account open. The amount of money that I have saved in the first
3 months alone is considerable. On average it would cost me at
least US$ 1.50 to mail each bill from the US. Instead I simply
have the US$ 9.95 monthly fee taken out of my US Checking account.
Here are my recommendations for improving the use of
Quicken/Checkfree:
1) Better support for international transactions/currencies. I
would like to be able to enter a transaction in any currency and
then give the exchange rate to convert to dollars so that I can
see transactions in their original currency in my Quicken
worksheet.
It might even be convenient to be able to make Checkfree payments
in different currencies.
2) Make more electronic services available through quicken rather
than
just bill paying. Here is a short list of examples:
a) ability to obtain account balances
b) ability to make account transfers by simply providing
ABA and account Numbers
c) ability to obtain an account history from the bank to
reconcile against your quicken worksheet.
d) ability to purchase securities through a broker of my
choice.
I'm not really interested in joining a service provided by just
one bank (like Schwab's offering or Chemical Bank's offering).
I'm really interested in one service (like Quicken) that could
provide me one stop shopping access to any bank/broker/financial
service.
In my opinion this (electronic financial services via the home)
is the greatest frontier in home computing (not video on demand!)
Terryfic Tips - Resolution Solutions
------------------------------------
By Terry Wilson <TerryW6@aol.com>
Now that the 600 dpi laser printer is becoming standard, many
people are pondering their options at the scanner. "If my
printer can print at 600, then I should scan at 600, right?"
**Yes, maybe...** If you're scanning a black and white piece of
art (line art), like a logo. Each dot is either black or white,
and if you can scan as high as your printer, then theoretically,
your printer will map out the image exactly as the scanner saw
it. Make sure you scan on the 'line art' setting, not grayscale.
**...and No.** But the answer is a big fat no for photographs
and art with shades of gray. Besides creating huge files and
taking an eternity to print (if the printer doesn't choke first)
such fine resolution is just unnecessary. Laser printers print
with solid toner, not shades of gray. (But you knew that.) In
order to mimic shades of gray, it has to print variable-sized
dots which look like shades of gray at arm's length. Halftone
dots lay on a fixed staggered grid. The shade of an area depends
as much on the size of the dot as the amount of white space
surrounding the dot. We talk about this dot pattern as a
'halftone screen' with so many 'lines per inch (lpi).'
**To print a 75 lpi halftone** Because of the limitations of
toner particles, laser printers do best printing 60 to 75 lpi
halftone screens. (In Quark, set this in the Page Setup dialog.)
Printing presses use ink and can go higher; 85 lpi is typical for
newspapers, 133 lpi for magazines. In this example, we're using
75 lpi on a 600 dpi printer. So, to output your halftone at 75
lpi, each halftone cell is allotted an 8x8 diamond-shaped cluster
(using an area of 64 printer dots) from your 600 dpi printer (600
dpi / 75 lpi = 8 printer dots). Now, each 8x8 halftone cell
contains one halftone dot and defines only one shade of gray. So
if you had scanned your photo at 600 dpi, you took one sample for
each printer dot, or 64 samples for each halftone dot! Averaging
64 to get one value is overkill big time.
**Scan at 150 dpi** This doesn't mean you only have to scan at
75 dpi though. If you do that, you might get those tell-tale
square artifacts known as pixelization. (If you're short on disk
space and have a large image, do a test scan at 75 and print it
out. It might be okay.) Better to scan at 1.5-2 times the final
lpi. For 75 lpi, that means 112-150 dpi (let's go all the way to
150). This takes 4 samples for each halftone cell, which is
plenty. Also, at the higher setting, you can safely enlarge a bit
in your page layout software without risking pixelization.
**FYI** For color pictures, even if you have a color scanner,
scan as grayscale; a color scan may look nice on the screen, but
the file is three times as big as a grayscale. If you plan to
resize your pictures, you'll have to do a little math so your
final resolution is appropriate. Something scaled 50% in Quark
can be scanned at 75 dpi. Likewise, something scaled 200% will
need to be scanned at 300 to end up at 150.
c1994 Terry Wilson
---------------------
This article may be reprinted in newsletters published by
non-profit user groups, provided an issue of the newsletter in
which the article appears is sent to:
Terry Wilson, PMUG Dialog editor, 1601 Church Rd., Southampton,
NJ 08088
Ultimate Mac Sites
------------------
By pmorgan@morgan-news.com (Peter Morgan, Morgan:Newsletters)
Within these wonderful pages you will find the best Macintosh
software
archives, information, games, and online publications available on
the World Wide Web. Regularly updated with the latest links:
http://www.freepress.com/myee/ultimate_mac.html
Also, the UMich and Info Mac sites are now on the World Wide Web:
http://www.msc.wku.edu/Dept/MSC/Macintosh/search_infomac.html
[Info-Mac]
http://www.msc.wku.edu/Dept/MSC/Macintosh/search_umich.html
[UMich]
This is the home of "DaveNet" (Dave Winer of Frontier fame). He
is a great writer (of both software and prose). It is worth a
visit...
<http://www.hotwired.com/userland">
Timetracker Info Requested
--------------------------
By Tony Lindsey <xxltony@cts.com>
In a previous issue, James Martland asked about good "time and
billing" programs. Since then, I've heard from TimeTracker's
author, who has sent me quite a bit of information. Before I
post it, I would like to hear from folks who have actually used
this program. The newest version may be found at
ftp://ftp.maui.com/pub/mauisw
http://www.maui.com/~billm
Let's Talk About Advertising
----------------------------
By Tony Lindsey <xxltony@cts.com>
Well, it looks like I pushed a very, very hot button again. In
the last issue, I asked for folk's viewpoints on advertising
within Mac*Chat. As of this moment, I've received 334 messages
on the topic, and I'm sure more are waiting for me as I type this.
Most of the messages are sweet, kind messages from folks who want
to reassure me that they trust me to do what's right, and I'm
thrilled to hear it. It's the biggest group hug I've gotten in
my life!
I've also received a whole bunch of thoughtful, well-reasoned
perspectives concerning advertising on the Internet itself, and
how much is tolerable. I'd like to re-post many of these
letters, because I consider them to be of utmost importance to
many, many of Mac*Chat's readers.
Our global society is at the beginning of a major change. If you
think we're still going to be excited about diddling with the
current style of stuff on the Internet in a year, you are very
wrong. There is incredible pressure everywhere on the Internet
to make our individual lives simpler, richer and more meaningful.
We haven't gotten anywhere near there, yet, but at least we can
find things that we can agree upon in the meantime.
If you read between the lines in the letters that will follow,
you'll gain some incredible insights about the PROPER ways to
conduct business on the Internet. Believe me, I know you're
thinking about it!
I plan to use the next few issues to continue this discussion.
Letters Concerning Advertising On The Internet
----------------------------------------------
By Andrew.Cohill@bev.net (Andrew Michael Cohill)
We are all struggling with how to make money on the net without
"breaking the rules" and without selling our souls. Indeed, a
lot of us gravitated toward the net years ago because it *WAS*
different than the old business world.
I don't think it will be too hard to find companies that
understand that advertising on the net is different. You
certainly will lose some editorial control, but if you choose
carefully and are completely up front with your advertisers, you
won't lose much.
The other thing you can do is only work with advertisers who are
not likely to have conflicts with your editorial content.
Hardware is always a good bet, for example.
You and guys like Adam Engst are re-shaping the whole notion of
news; it's okay to take money for it, because you are providing a
real service.
I'd also keep an eye on selling it direct to subscribers, because
that's where the real money and the real future is....I'd pay you
a dollar a year for MacChat....sounds pretty stingy of me, but
TidBITs has a circulation in excess of 100,000 people, as I
recall. Getting a dollar from 100,000 people sounds pretty good
to me. And keep in mind that I will probably be paying a dollar
to a lot of different people for news. Eventually, I think
things like TidBITs and MacChat will be selling for a penny or
less. And you will still be making a very good living.
--------
By Two852@aol.com
Go for the advertising! The only concern I would have is that you
would sell so much advertising that was the same from issue to
issue that I would have to scroll and delete before printing your
newsletter out (which I usually do, and share it with people at
the office).
I suppose you would add a disclaimer: PAID ADVERTISING STARTS
HERE. THE PRODUCTS AND SERVICES ADVERTISED HERE ARE NOT
NECESSARILY ENDORSED-NOR HAVE THEY BEEN TESTED-BY TONY LINDSEY OR
STAFF OF MAC*CHAT. BUYER BEWARE.
I think it would be a great service to all of us readers if
companies which offered particular price advantages or unique
products and services were able to advertise here.
--------
By dgb@cvs.rochester.edu (David Bensinger)
I think TidBITs has gone downhill. This may or may not happen
with Chat, just realize that if you accept ads Chat will be a
very, very different place.
I think it is fine to accept ads. But please, PLEASE don't have
the arrogance to assert that it won't affect your "editorial
vision." It SHOULD, it most likely will. And EVEN IF it doesn't,
readers are always wise to assume that increasing the value of
your space will be a priority. And that it might restrain you
from publishing a slightly controversial piece.
Change is good. This is a simple evolutionary step. There will
always be someone else to step in and take your place. Either
way, thanks for a great column.
--------
By pmorgan@morgan-news.com (Peter Morgan, Morgan:Newsletters)
Let's ask the tough question of you, Tony: Who do you want
calling the tune, subscribers or advertisers?
ADVERTISERS:
With advertisers, things are just business.
They want to know three things, in the following order:
1. Is your audience their market? (Reach)
2. When do you deliver their message to your audience? (Frequency)
3. How much does it cost, on a cost-per-thousand viewers/readers
basis. ($)
Most of them know that there is about five times more impact for
their message if it's in editorial copy than if it's in an
advertising area.
Some will be bold about it: "Write about me and I'll give you
$X,XXX. Okay then, how about $XXX more?"
Some will be subtle about it: "Hi Tony. Here's my monthly
advertising order and my check for $X,XXX. Say, did you hear
about our WhizBang?"
Are you really going to:
a) ask them tough questions about the WhizBang after he just
gave you $X,XXX and advertising copy you'll be running that talks
about how WhizBang 2.04 solves the problems of the world?
b) Publish tough-love responses from your readers/viewers
knowing it could jeopardize a 12-month $XX,XXX contract that
still has eight months to run?
SUBSCRIBERS:
With subscribers, it's just love.
Subscribers want to know one thing: Is the information in this
newsletter worth $XX per year? (Put another way: Do they love
your newsletter enough to shell out cash for it?)
Value is a hard definition and there are a lot of variables that
comprise it, and Mac*Chat has it in spades. As long as they feel
the information is worth it, they don't (largely) care:
1. When it comes
(Sometimes Mac*Chat is weekly, sometimes it isn't)
[Hey! I need a vacation once in a while! :-> ]
2. Who writes it
(Sometimes it's you, sometimes it's your edit of readers
comments)
3. How long it is
(Sometimes it's longish, and sometimes it's longer)
[I keep it under 30k every week now, and plan to keep it that way]
If you want money for what you do (and I have _no_ problem with
that) get it from your subscribers. We may not have as much, on
an individual basis, and you'll have to deal with fulfillment
headaches; and you'll have to deal with pricing issues to
companies who want multiple subs (these questions have been
solved by hundreds of publishers for years).
We're harder to find (and not as hard to keep) than advertisers.
But there are _far_ more of us than there are advertisers.
You have things under your control: you only mail it to people
who pay for it.
You: "A sample issue from two months ago is at our Web site."
Potential Subscriber: "I saw it; I loved it. A friend passed it
along to me."
You: "Will that be Visa, MasterCard or e-cash?"
--------
By Henry Dunsmore <DUNSMORE@upei.ca>
As a skeptic - I see that this is the end of the informal,
casual, sometimes biased (but always informative) MacChat. I
think I understand your frustration and desire to see the
"newsletter- now magazine" become more meaningful to you and yet
maintain the feeling of pleasure (you probably felt) from its
inception and early growing pains. MacChat is like a child
growing up. Unfortunately, too often growing up and having fun
part ways somewheres around puberty. I don't think MacChat
(ie.you) should stop having fun
Whatever direction you decide to take MacChat it should be only
under the condition that you enjoy it. If adding advertising to
MacChat makes your life easier, either financially or by giving
you more time to do the things you enjoy, then that's what you
must do. Those that write to you (I'm sure there will be many) to
say nix to advertising will either live with it or get out. There
may be some that will start MacTalk or MacConversation, but they
will reach the same conclusion as you and at some point ask the
same questions.
My feeling about advertising is probably like yours and I'm sure
we are by any means alone. I get sick and tired of the magazine
where the articles become the support for the advertising.
However, these magazines must be lucrative for the owners and no
doubt without the advertisers, we wouldn't get as great a choice
of magazines that appeal to us.
If you must advertise:
* could the advertising be restricted to only those companies
that you feel are good 'corporate' citizens (your choice).
* could a single 'sponsor' be approached that would give you the
funds needed to hire, buy, or pay for the continuation of MacChat
(on your terms)
* could you separate the advertising off so that one could skip
over it (its infuriating to have to go through pages of
advertising between articles)
* perhaps soliciting individual "this edition of MacChat brought
to you by" would be a more effective advertising approach for
yourself or the 'advertiser'
* advertising should be linked to review wherever possible
* finally, keep MacChat small, keep it informal, keep it fun - so
advertisers should be dealt with in the same way ie. ask them to
give you editorial for their advertising (even though it would be
biased) with your right to refuse (at the cost of losing the
client) or edit it
I think you will find support for your decision no matter what it
is.
--------
By "Jim Woodgett" <jwoodget@oci.utoronto.ca>
Adding advertisements would be fine with the following
qualifications:
* The advertiser has no influence over content and does not
"preview" content. The agreement should be up-front so they know
what they are getting into. They want a wide audience. If they
want a dumb audience let them use other channels.
* The adverts should be text-only (as in NN and TBits) and at
either the beginning or end of the newsletter (not interspersed).
* Advertisers should be encouraged to inject information into
their ads. Thus, a tip or feature could be highlighted, or a
pointer to a web page for more info, etc. Too many e-zine ads
are boring and I skip over them with a single click.
* You currently make money out of consulting and do Mac*Chat
part-time. That may change. Work out your career goals now. If
you want Mac*Chat to support you and your Collie, I'd put out
firm feelers to assess the audience reaction. The popularity of
the newsletter is just as likely to evaporate as to solidify. In
addition, accepting adverts *may* compromise your objectivity in
the minds of some clients. They will need reassuring.
* Don't pay contributors cash. Buy them software or services.
We are supposed to be in this for education and making our lives
easier. That shouldn't include paying the bills or there will be
questions of objectivity and conflicts of interest. Once the big
boys smell the blood in the water, you could be engulfed.
* A related point. The popularity of the newsletter is it's
approachability and casual nature. Getting too slick might
endanger that image. Not that I'm condoning crass amateurism.
The newsletter is certainly not in that class. It's just that if
people want *slick* they download MacAlley. If they want
"homely" advice that makes no assumptions, they subscribe to
Mac*Chat.
* Delegate, delegate, delegate.
Memory Merchants Reviewed
-------------------------
By markeb@netcom.com (Mark Brautigam)
Here's a further update: I bought 5 disks from these folks last
week at 15.99 each. That's their price for Qty _1_. There is no
longer a quantity discount, but as you can see, it's no longer
necessary. They arrived promptly, as well.
I subsequently received a flyer in which they outline their
terms: No surcharge for Visa/MC, card not charged until shipped,
30 day money back guarantee & price protection.
I was afraid to try these folks for fear of aiding a fly-by-
night operation to go out of business. (What kind of margins can
they stand on these disks?) But I've been very pleased.
[Memory Merchants, 1-800-799-3475/415-594-9173.]
Technical Section Starts... Here
--------------------------------
Sharing Modems Over A Network
-----------------------------
By sw@network-analysis-ltd.co.uk (Sak Wathanasin)
As the UK distributor for Stalker, Inc. products, we were pleased
to read the recommendations of PortShare by your readers.
However, I'd like to clear up one small point.
Bo Holst-Christensen wrote:
> Using PhoneNet (or any other net using AppleTalk through a
serial port) with Macintosh machines without a GeoPort or a dedicated
processor, results in interrupts being turned off by the AppleTalk
software....
> If a newer Macintosh machine is used for a server, or the
> PhoneNet is replaced with an EtherNet, PortShare from Stalker
> Software should solve the problem.
PortShare will happily work over LocalTalk. Bo is correct in that
the LocalTalk driver turns off interrupts, but there are ways
around this (e.g., the PollProc hook ;-). The limiting factor is
the speed of the server Mac - in general, the faster it is the
better.
If you run a LocalTalk-based network, consider getting a used
IIfx as the server. The IIfx uses a separate processor to handle
serial I/O, and in timing tests that I have carried out, it beats
every Mac that we have here including an 840AV and an accelerated
6100/80 as far as LocalTalk is concerned. I suspect it'll beat
anything except a PPC running a native AppleTalk protocol stack
(using Open Transport). For reasons that I have never understood,
Apple did not see fit to use the separate IOP approach in any
other Mac. Another possibility is to use a NuBus card such as the
CSI Hurdler/Hustler card so that the serial I/O processing is
off-loaded.
Using a IIfx as the server and PortShar(e)ing a v34 modem, I can
get FTP rates of over 2500 bytes/sec with compressed binary files
from a PB 170 over a LocalTalk network. Doing it the other way
round (with the PB acting as server),we only get about 1100
bytes/sec - the PB simply doesn't have the horsepower to keep
both the serial and LocalTalk ports going at the same time.
If you can afford it, upgrading to ethernet is the best option,
but it isn't necessary.
--------
By owenathome@rsnz.govt.nz (Owen Watson)
Another solution, especially if you're trying to connect a
LocalTalk network with Ethernet, is to get a router that supports
modem sharing. Webster's MultiPort, which I've got, supports
modem sharing with PortShare, and as well acts as an ARA server.
It also deals with IP and various other protocols (PPP Real Soon
Now). Webster gives great support (by email as well) and they
have a mailing list.
Talk to tom@wcc.oz.au (Tom Evans) - one of their programmers/tech
support staff.
Legalisms
---------
Copyright 1989-1995 Tony Lindsey. Nonprofit groups (such as Mac
User Groups) or other non-commercial publications) are welcome
to use any part of the Mac*Chat newsletters if full credit is
given. All others will need to contact me.
This newsletter is intended purely as entertainment and free
information. No profit has been made from any of these
opinions. Time passes, so accuracy may diminish.
Publication, product, and company names may be registered
trademarks of their companies.
This file is formatted as setext, which can be read on any text reader.
Tips from readers are gratefully accepted. Please write them in a
user-friendly way, and if you are mentioning an Internet site,
please include a paragraph explaining why others should visit it.
Free Subscriptions To This Newsletter
-------------------------------------
You may subscribe to Mac*Chat by sending e-mail to:
listserv@vm.temple.edu
The Subject line is ignored, so it can say anything.
In the body of the message include the following line:
SUBSCRIBE MACCHAT Your full name
As an example: SUBSCRIBE MACCHAT Juliana Tarlton
You will receive a nice long message explaining acceptance of your
subscription, how to end it (if desired) and general listserv info. You
will then automatically receive Mac*Chat in your e-mail box, for free,
every week.
============== ____ ================================================
Tony Lindsey \ _/__ Free, weekly e-mailed Mac-oriented newsletter
Mac*Chat Editor \X / xxltony@cts.com, http://www.cts.com/~xxltony/
================= \/ ===============================================